Engineered Lighting Solutions

Which light are you here for?

A light that doesn't exist yet.

Engineered to your vehicle and your spec: concept, design, validation, and production by one team, certified for every market you sell into.

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A proven light, in stock now.

Field-proven headlights, light bars, and work lights. Certified, sealed, and stocked through our dealer network.

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Not sure which fits? Call an engineer directly · (262) 251-6660

Who We Are

Family owned. Engineering led. Since 1935.

J.W. Speaker designs, engineers, and manufactures LED lighting for vehicles from one campus in Germantown, Wisconsin.

For 90 years we have built lights for the vehicles that work the hardest: on-highway trucks, buses, motorcycles, agricultural and construction equipment, snow plows. Optical, electrical, software, and mechanical engineering sit under the same roof as tooling, SMT lines, and final assembly, so a light can go from first drawing to first shipment without leaving the building.

Manufacturing floor at J.W. Speaker in Germantown, Wisconsin

1935Founded in Wisconsin

90Years of vehicle lighting

6Markets certified in-house

1Roof, concept to production

What We Do

Two sides of one lighting company.

Custom

New product development

Forward illumination engineered to your vehicle. A four-phase program takes your light from concept through design, validation, and production, with compliance built in from the first drawing.

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Products off the shelf

Headlights, light bars, work lights, and signal lights that are already certified, already tooled, and already in stock. Find yours by application and buy through a dealer.

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Certified for every market you sell into. Compliance is engineered in from the first drawing, not audited in at the end.

FMVSS 108 · ECE · CCC · AIS · VSCC · SAE · IP67 / IP69K

Where Our Lights Run

Built for vehicles that work.

Heavy truck with LED headlights at night — On-Highway

Motorcycle with LED headlight — Powersports

Compliance Audit · jwspeaker.com · July 2026

What we found on the current site.

Before designing this demo we ran the live jwspeaker.com through a compliance review: cookie behavior, privacy policy, and accessibility. Three issues stand out. Each one can be verified in a browser during this call, and each one is fixable.

18Cookies set before the banner is answered

8Tracking tools running without consent

0Trackers stopped by clicking Decline

16Accessibility failures on the home page

Risk 01 · Tracking & Consent

The cookie banner does not do anything.

The banner tells visitors "we won't track your information." By the time it appears, Google Analytics, Google Ads, two Facebook pixels, Bing, and Microsoft Clarity session recording are already running. We clicked Decline and reloaded: every tracking cookie stayed and every tracker came back.

Session recording plus a Facebook pixel with no working opt-out is the exact setup the current wave of California wiretapping lawsuits targets. The banner's false claim is its own FTC exposure, and EU visitors make it a GDPR issue.

Show it: jwspeaker.com › click Decline › reload › DevTools › Application › Cookies

Risk 02 · Privacy Policy

The policy does not match what the site does.

The privacy policy has no date, so nobody can tell when it was last reviewed. It discloses Google Analytics and Facebook, but says nothing about Microsoft Clarity, HubSpot, CrazyEgg, or Bing, all collecting data today. There is no California section and no "Do Not Sell or Share" link.

Once visitor data feeds ad platforms like Meta and Google, California's CCPA/CPRA requires a visible opt-out. Right now there is none, and the policy leaves half the tools on the site undisclosed.

Show it: jwspeaker.com/terms-of-use/privacy/ › search the page for "California" › zero results

Risk 03 · ADA Accessibility

The site fails standard accessibility checks.

Google's own audit finds 16 failures on the home page alone: text below contrast minimums, certification badges with no alt text for screen readers, and links with no readable name. Keyboard focus outlines are switched off in the CSS, there is no skip link, and no accessibility statement anywhere on the site.

This pattern is what drive-by ADA demand letters are built on. Thousands are filed every year, and mid-size manufacturers are a favorite target because most settle.

Show it: press Tab on jwspeaker.com and watch the keyboard focus disappear

Every item above is scoped into this rebuild. Consent that actually blocks trackers until a visitor agrees, a privacy policy that matches what the site really does, and pages built to pass the accessibility checks the current site fails.

Reviewed 2026-07-22 · Google Lighthouse + manual checks · an engineering review, not legal advice