Who We Are

Family owned. Engineering led. Since 1935.

J.W. Speaker designs, engineers, and manufactures LED lighting for vehicles from one campus in Germantown, Wisconsin.

For 90 years we have built lights for the vehicles that work the hardest: on-highway trucks, buses, motorcycles, agricultural and construction equipment, snow plows. Optical, electrical, software, and mechanical engineering sit under the same roof as tooling, SMT lines, and final assembly, so a light can go from first drawing to first shipment without leaving the building.

Manufacturing floor at J.W. Speaker in Germantown, Wisconsin
J.W. Speaker 90th anniversary
1935Founded in Wisconsin
90Years of vehicle lighting
6Markets certified in-house
1Roof, concept to production
Certified for every market you sell into. Compliance is engineered in from the first drawing, not audited in at the end.
IATF 16949 ISO 9001 ISO 14001 ISO 26262
FMVSS 108 · ECE · CCC · AIS · VSCC · SAE · IP67 / IP69K
Where Our Lights Run

Built for vehicles that work.

Heavy truck with LED headlights at night
On-Highway
City transit bus
Transit
Motorcycle with LED headlight
Powersports
Compliance Audit · jwspeaker.com · July 2026

What we found on the current site.

Before designing this demo we ran the live jwspeaker.com through a compliance review: cookie behavior, privacy policy, and accessibility. Three issues stand out. Each one can be verified in a browser during this call, and each one is fixable.

18Cookies set before the banner is answered
8Tracking tools running without consent
0Trackers stopped by clicking Decline
16Accessibility failures on the home page
Risk 01 · Tracking & Consent

The cookie banner does not do anything.

The banner tells visitors "we won't track your information." By the time it appears, Google Analytics, Google Ads, two Facebook pixels, Bing, and Microsoft Clarity session recording are already running. We clicked Decline and reloaded: every tracking cookie stayed and every tracker came back.

Session recording plus a Facebook pixel with no working opt-out is the exact setup the current wave of California wiretapping lawsuits targets. The banner's false claim is its own FTC exposure, and EU visitors make it a GDPR issue.

Show it: jwspeaker.com › click Decline › reload › DevTools › Application › Cookies
Risk 02 · Privacy Policy

The policy does not match what the site does.

The privacy policy has no date, so nobody can tell when it was last reviewed. It discloses Google Analytics and Facebook, but says nothing about Microsoft Clarity, HubSpot, CrazyEgg, or Bing, all collecting data today. There is no California section and no "Do Not Sell or Share" link.

Once visitor data feeds ad platforms like Meta and Google, California's CCPA/CPRA requires a visible opt-out. Right now there is none, and the policy leaves half the tools on the site undisclosed.

Show it: jwspeaker.com/terms-of-use/privacy/ › search the page for "California" › zero results
Risk 03 · ADA Accessibility

The site fails standard accessibility checks.

Google's own audit finds 16 failures on the home page alone: text below contrast minimums, certification badges with no alt text for screen readers, and links with no readable name. Keyboard focus outlines are switched off in the CSS, there is no skip link, and no accessibility statement anywhere on the site.

This pattern is what drive-by ADA demand letters are built on. Thousands are filed every year, and mid-size manufacturers are a favorite target because most settle.

Show it: press Tab on jwspeaker.com and watch the keyboard focus disappear

Every item above is scoped into this rebuild. Consent that actually blocks trackers until a visitor agrees, a privacy policy that matches what the site really does, and pages built to pass the accessibility checks the current site fails.

Reviewed 2026-07-22 · Google Lighthouse + manual checks · an engineering review, not legal advice
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