Custom forward lighting is what we do best. Optics, electronics, certification, tooling, and manufacturing are all handled by one team under one roof, accountable from first drawing to first shipment.
A custom lighting program takes optical design, electronics, regulatory approval in every market you sell into, tooling, and a production line. Most suppliers split that work across several companies and leave the coordination to you. We do all of it in-house, and one program manager owns your timeline from first requirement to first shipment.
Optics, thermals, housings, and connectors engineered around your vehicle, not adapted to it.
We run the regulatory testing and file the approvals in-house, in every market you sell into.
In-house tooling and industrial 3D printing cut cost and time from prototype to production.
Every program starts with your requirements: the vehicle, the duty cycle, the volumes, and every market you plan to sell into. We work out feasibility, photometric targets, and program risk before anything is drawn. Your program manager is assigned on day one.
You get a straight answer, in writing, on what is possible, what it will cost, and how long it will take, while changes are still cheap to make.
Mechanical, optical, electrical, software, and styling engineering work in parallel, not in sequence. Simulation shows how the lamp will perform thermally, structurally, and optically before any tooling is cut. Industrial 3D printing puts a physical part in your hands in days.
You review parts and beam patterns, not renderings.
Our virtual reality facility puts your lamp on your vehicle at full scale. Your team evaluates styling, sight lines, and beam pattern in the room, early enough that changes cost nothing.
We write a DVP&R test plan for your program and run it in our own photometric and EMC labs. It ends in the approvals your markets require and the PPAP documentation your quality team expects.
We know the shortest path to approval in every market you sell into. Compliance is our job, not your risk.
Custom tooling, lean automated assembly, in-house SMT and PCBA, injection molding from 60 to 1650 tons, and vacuum metalizing, all on one integrated campus. Producing our own circuit boards means we adapt to your changes instead of queuing behind someone else's supply chain.
Launch support and a continuous quality improvement program carry the work past start of production, not up to it.
Three plants. 403,000 sq ft. One integrated campus in Wisconsin.
Most lighting suppliers farm out the difficult work: the simulation, the tooling, the electronics, the homologation. We do not. That is the whole reason a J.W. Speaker program lands on time, passes the first time, and holds up in the field for the life of the vehicle.
Arch is partnering with J.W. Speaker because they were the absolute best choice for a partner for lighting.Gard Hollinger · Co-Founder, Arch Motorcycle
Self-regulating heated lenses engineered for plows, transit, and rail in real winters.
More light on the road from less real estate on the vehicle.
Production-grade printed components that erase tooling cost for low and mid volume programs.
Every custom program starts the same way: a short conversation about the vehicle and what the light has to do. Send the basics and an engineer, not a sales queue, reviews it within two business days.
An engineer will review your application and reply within two business days.
Call our engineering team directly.
Reach product support and warranty through your J.W. Speaker dealer or the main line above.
